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SHAHIDA: To start off, all aromas, due to their biological connection to our olfactory bulbs, thalamus and hippocampus, have the power to deeply affect our emotional state. This is the reason that the smell of a passing stranger may remind you of a comforting childhood memory and bring a smile to your face.
Given this, should all perfumes be used for relief? No. In the world we live in, the word ‘perfume’ is sometimes synonymous with chemical concoctions for aesthetic reasons, which isn’t the healthiest thing for us. The typical perfume to wear may not give relief to anybody, as it is just for an external application to benefit those around us. But on the other side of this coin, functional perfumes, or Altearah’s organic Parfums de Soin (=treatment perfumes), of course provide relief: this is the very purpose for which they were designed – to provide support to those in the ways that they need.
Anyone in the world, regardless of ethnicity, gender, or age, regardless of any illness, disability or physical reality, craves to be in balance, to be centered, to find peace, to feel loved, to foster their creativity, to be able to breathe easy – and in this way, everyone is open to accept a certain amount of emotional relief through perfumes.
We all have our emotions, we all have our feelings, and the truth is – the colours and the scents of our perfumes, don’t discriminate or affect people without mental illness or disabilities in any way that is different from those with. All people have their own preferences of what colour and what emotion they need at a given time. In that way, our 14 perfumes can respond directly to them, as they carry with them the impact of a certain emotion. These perfumes can be inhaled deeply in a moment of meditation, or as a daily ritual, to provide relief, relaxation and serenity, which is especially powerful.
MANUELA: Perfumes, through the sense of smell, the most instinctive and least filtered sense among our five senses, reach and stimulate the parts of the brain that govern memories and emotions.
Inhaling perfumes, synergies of specific essential oils suitable for individuals and individual circumstances can certainly bring relief to every body!