November 2025

SHAHIDA: To start off, all aromas, due to their biological connection to our olfactory bulbs, thalamus and hippocampus, have the power to deeply affect our emotional state. This is the reason that the smell of a passing stranger may remind you of a comforting childhood memory and bring a smile to your face.

Given this, should all perfumes be used for relief? No. In the world we live in, the word ‘perfume’ is sometimes synonymous with chemical concoctions for aesthetic reasons, which isn’t the healthiest thing for us. The typical perfume to wear may not give relief to anybody, as it is just for an external application to benefit those around us. But on the other side of this coin, functional perfumes, or Altearah’s organic Parfums de Soin (=treatment perfumes), of course provide relief: this is the very purpose for which they were designed – to provide support to those in the ways that they need.

Anyone in the world, regardless of ethnicity, gender, or age, regardless of any illness, disability or physical reality, craves to be in balance, to be centered, to find peace, to feel loved, to foster their creativity, to be able to breathe easy – and in this way, everyone is open to accept a certain amount of emotional relief through perfumes.

We all have our emotions, we all have our feelings, and the truth is – the colours and the scents of our perfumes, don’t discriminate or affect people without mental illness or disabilities in any way that is different from those with. All people have their own preferences of what colour and what emotion they need at a given time. In that way, our 14 perfumes can respond directly to them, as they carry with them the impact of a certain emotion. These perfumes can be inhaled deeply in a moment of meditation, or as a daily ritual, to provide relief, relaxation and serenity, which is especially powerful.

MANUELA: Perfumes, through the sense of smell, the most instinctive and least filtered sense among our five senses, reach and stimulate the parts of the brain that govern memories and emotions.
Inhaling perfumes, synergies of specific essential oils suitable for individuals and individual circumstances can certainly bring relief to every body!

Today, I was talking to Giulia, while her new color was getting done under the hair-dryer.

Giulia is one of my clients in Milan, who chose my Make Over and Feng Shui DressUP! sessions and, as being a coach, she started an interesting conversation about the Personal Image Consulting business and how it is perceived by others.

Back home, I could not keep myself from writing this list of the 5 personal image consultants every customer (despite his or her shopping budget) should avoid if he/she wants to seriously work on their image and learn how to manage it successfully:

1. The Fashionista Type: are you a Fashionista? No? Then, don’t waste money on a “language course” you’ll never learn and basically don’t give a damn about!
Would you like to become one? Sign up on a couple of blogs, spend money you don’t have and take some selfies…

2. The Wise Type: are you looking for somebody to tell you what to wear? Ask your mother… it’s free!

Or you’re looking for somebody who truly helps you to improve your image and understands what you like?

3. The Chatty Type: if he/she doesn’t listen, how can he/she understands what you want?

4. The Funny Type: obviously, you don’t need somebody who makes you cry in front of the mirror (you know how to do it really well!) but if you wanted a comedian you would probably have opted for a night at the theater…

5. The Annoying Type: are your bixxx friend who points out all your weaknesses or the “OMG-this-is-sooo-perfect-for-you-I-sold-it-out!” vendor  not enough?

A real, committed personal image consultant listens to you and tries to understand what you really want, how you (want to) feel in front of the mirror, points out your strength points (yes, even YOU have loads!), understands how you want to be perceived and supports and advises you without imposing his/her thoughts.

What do you think? What is your idea of a personal image consultant?

If you like this post, share it and let’s discuss it together!

Write to you soon,

Your Personal Image Consultant and Personal Shopper

Angela

Image courtesy of nenetus at FreeDigitalPhotos.net

In collaboration with the Slovakian colleague Lubica, founder of LubtsaStyling, we launched a survey dedicated to children and teenagers of the age group 2-18, on the theme of authentic beauty.

The goal is to understand how young people perceive beauty and encourage the development of a perspective beyond stereotypes.If you want to share it with your family and those with children between 2 and 18 years old it would be fantastic!The questionnaire is for them, so don’t influence the answers if they can’t write them on their own 😂😂😂❤️

Here is the link https://virgoimagemilano.typeform.com/to/IHOKsM

Thanks for your contribution and we look forward to sharing the results!

Consulente di immagine? Ah.. lavori con le aziende!

Ehm… no!

Personal shopper? Wow avrai clienti multi-milionari!

Ehm… no.. o non sempre!

Sembra banale, ma anche le persone che passano più tempo con noi e che teoricamente dovrebbero conoscerci bene, possono non essere in grado di descrivere il nostro lavoro.

Soprattutto quando si parla di mestieri nuovi: shooting planner, personal shopper, consulente di immagine, naturopata etc…
Quante volte vi siete sentiti che.. quasi stavate spiegando delle banalità a persone apparentemente intelligenti?

Ecco no, non è legato all’intelligenza, è legato alla conoscenza ed alla percezione che le persone hanno di un determinato argomento. Soprattutto per quelle attività nuove che spesso (e fortunatamente) vengono fatte conoscere al grande pubblico attraverso programmi televisivi, indispensabili per spiegare, far vedere, dimostrare seppur, in qualche caso, esagerando e spettacolarizzando eccessivamente  (avete presente il caso dell’ultimo film di Muccino “Le leggi del desiderio”?)

Ma.. basta che se ne parli, giusto?

Quando dico che il colore giusto illumina la pelle e ringiovanisce il viso molti sorridono ma non capiscono.

Quando vedono di fronte allo specchio che le rughe spariscono e la pelle si tonifica, beh lì sì che è tutta un’altra storia.

Difficile che le persone non restino impressionate dai magici effetti delle tecniche della consulenza di immagine!

Ma come facciamo a parlare del nostro lavoro (e quindi a promuoverlo)  senza risultare noiosi, fuori luogo o addirittura offensivi (insinuando che l’altro avrebbe proprio bisogno di noi?)

1. Approfittate dell’interesse che vi sta dimostrando la persona che avete di fronte per far vedere ciò che la consulenza di immagine (o il vostro lavoro) può fare per migliorare la sua vita e risolvere il suo problema

2. Fornite immagini e video esaustivi

3. Non rifuggite dai contenuti gratuiti perchè, come dice mia madre: tutti noi sappiamo quali esercizi fare per tonificare pancia e sedere ma alla fine continuiamo ad iscriverci in palestra e a non disdegnare l’aiuto di un personal trainer.

Quindi… comincerete a parlare di ciò che fate prima di lamentarvi del fatto che non arrivano richieste? 😉 A volte sono proprio le persone più improbabili a diventare i nostri TOP CLIENTS!

Dedicato a:

• aspiranti personal shopper e consulenti di immagine
• tutti coloro (soprattutto donne) che hanno difficoltà a promuoversi nel modo giusto … e quindi a trovare clienti!

Perfetto per: te stessəo come regalo alle persone che ami

Durata: minimo 3 ore a seconda delle dimensioni del guardaroba

Prezzo: a partire da 276 euro (trasferimenti fuori Milano non inclusi)

Guarda i Pacchetti abbinabili a questo servizio.

Shopping a costo zero? Scrivimi!

I have purchased two wardrobe redesign sessions and after the first one where we focused on the spring/summer season, I am looking forward to the other one as well!

I had no expectations for our meeting but it was fun, interesting and helpful. Angela explained to me step by step a bit the reasoning behind the pairings (including jewelry and footwear) she proposed and in the process took photos that she then turned over to me so that I could remember what I liked.

At the end of the session, she then did a search for items that could go to complete my closet based on what had come out in the session.

I also liked the fact that she makes herself available for exchange projects
cultural exchange projects in fashion and that she came accompanied (by asking me first) by a young American student!

Partecipa ai nostri workshop personalizzati per i professionisti e le professioniste del settore retail desiderosi di apprendere le strategie vincenti della consulenza di immagine e dell’armocromia al fine di incrementare le vendite e migliorare la fedeltà dei clienti e delle clienti.
Scopri di più su come potenziare il tuo business con noi!

Michela is such a generous lady: she put me in touch with other incredible game-changers that should deserve much more space, light and popularity in every day, everyone’s, fashion choices.

Please enjoy the read of this story of friendship, courage and vision, and make sure VanityWheel is on your list, for your inclusive 2020 Christmas gifts!

“Non so cosa mettermi” è l’unico pensiero che hai guardando il tuo guardaroba?
Vedi i cartellini dei prezzi appesi ovunque nell’armadio?

Treasure Wardrobe è la tua soluzione!

Riscopri ed impara a riorganizzare il tuo guardaroba come se fosse un negozio! Imparerai come selezionare quali abiti conservare, come formare nuovi outfit o cosa eliminare se fuori forma, moda o stile!

Otterrai un guardaroba indossabile al 100% … se manca qualcosa, aggiungi un po ‘di Discovery Shopping alla tua esperienza di restyling!

Perfetto per: te stesso o come regalo per le persone che ami.

Durata: minimo 3 ore a seconda delle dimensioni del guardaroba

Prezzo: a partire da 276 euro (trasferimenti fuori Milano non inclusi)

Guarda i Pacchetti abbinabili a questo servizio.

Shopping a costo zero? Scrivimi!

“I don’t know what to wear” is the only thought you have in front of your wardrobe. Seeing price tags everywhere after shopping? Treasure Wardrobe is your solution!

Hunt and shop within your wardrobe– where you usually have all you need but you just can’t find it!

You will learn how to select what clothes to keep, form new outfits or toss items because they don’t fit you properly or are just too old and out of fashion.

You will get a 100% wearable wardrobe… if anything is missing, add some Discovery Shopping to your restyling experience!

You will always receive a report within a week of our session together.

Perfect For yourself or as a gift for people you love.

Duration: 3 hours minimum depending on wardrobe size
Price: starting from 276 euros (transfers outside Milano not included)
Have a look at the matching Combos!
Ready for some free shopping in your wardrobe? Contact me!

Angela Bianchi – Consulente d’Immagine e Personal ShopperAlessandra Salerno – Consulented’Immagine e Make-up ArtistCosa significa swappare?Dall’inglese to swapsignifica scambiare, barattare – applicato a qualsiasi settore.Programma dell’evento:3 ore di swap partyMake-up personalizzatoConsulenza d’Immagine personalizzata sugli articoli scelti durante lo swappingLight BuffetAl termine dell’evento ciò che non è stato scambiato, dovrà essere riportato indietro dalla proprietaria.Cosa e quanto puoi swappare: tutto senza limiti! Abiti, accessori, calzature, oggettistica.Qualche idea: vuoi rinnovare il tuo armadio, hai fatto acquisti sbagliati, hai ricevuto regali sbagliati, sei inpossesso della taglia sbagliata, del colore sbagliato, stai cercando un regalo – puoi veramente scambiare e

trovare ciò che vuoi